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B2B marketing that delivers growth.
Strategy and execution. Built, run, delivered.

What you get when we work together.

Clarity in chaos.

Sharp insights and structure, when stakes are high or the path is unclear.

Strategy & execution.

Strategy without implementation is wasted budget. You get the plan and the partner who delivers it.

Global mindset, local delivery.

Campaigns and strategies that work across markets and land where it matters.

Bold energy.

Directness, enthusiasm, and tenacity. The energy that keeps initiatives moving and teams motivated.

Partnership.

I’m not a vendor. I’m an extension of your growth team.

With 20+ years of B2B marketing experience, across tech scale-ups and multinationals, I partner as a fractional B2B marketing strategist with companies that are ready to stop waiting and start moving.


Strategic clarity and hands-on execution in one. Across complex B2B environments, long sales cycles, and international markets.

Take a look at the results

My Credo “No excuses. Just results.”

Because businesses don’t grow from perfect plans. They grow from action. From turning insights into impact. From showing up. Over and over. Especially when it’s hard.

Cristina Andriescu

How can I help?

About

Driving growth for ambitious B2B companies

With 20+ years of B2B marketing experience, across tech scale-ups and multinationals, I partner as a fractional B2B marketing strategist with companies that are ready to stop waiting and start moving.

Your pipeline is stuck. Your positioning is unclear. Your team is stretched. These are not signs of failure. These are your breakthrough points, and that is exactly when I come in to accelerate.

Strategic clarity and hands-on execution in one. Across complex B2B environments, long sales cycles, and international markets.

A growth partner embedded in your team, not a vendor on the sideline.

Based in The Hague. Working across Europe and beyond.

No excuses. Just results.

Services

Here is what accelerating looks like. Fractional and interim marketing for B2B tech companies, scale-ups and multinationals. Flexible, focused, and results-driven. These are the services I deliver:

  • Marketing Strategy: Sharp positioning. A clear value proposition. A go-to-market plan your team can actually execute. Whether you are entering a new market, repositioning, or rebuilding from the ground up, this is where we start.
  • Customer Advocacy: Your happiest customers are your strongest marketing asset. Structured programs that turn customer relationships into references, case studies, and partner ecosystems, consistently and at scale.
  • Demand Generation & Demand Capture: The right content and campaigns to attract the right audience and convert interest into pipeline. From thought leadership to lead nurturing. Strategy and execution, not just a content calendar.
  • Digital Marketing: Digital campaigns, lead flow, marketing automation. Strategy developed and implementation managed together with specialist agencies and partners. Marketing connected to sales, HubSpot and Salesforce aligned, the right leads reaching the right people at the right time.
  • Field & Trade Marketing: Channel programs, trade campaigns, partner events. Structure and energy in the field. Built for complex B2B environments where relationships and local activation make the difference.

Also part of my practice: Marketing Communication · Customer Relationship Programs · Customer Events (online and offline) · Account-Based Marketing

Flexible pricing based on scope. After a briefing, you get a clear proposal

Let’s move. →

Track Record

Track Record

  • 25+ global B2B campaigns developed and executed, integrating 360° omnichannel strategies, delivering 45–70% sales increases during campaign periods. Budgets managed up to €1M. (Philips Lighting / Signify)
  • Award-winning Philips Connected Lighting Expert partner program. Built from scratch, scaled across Benelux, 1st Place Global Marketing Awards 2020. (Signify Benelux)
  • Global Customer Reference Program, strategy and full execution. (DNV Energy Systems)
  • Integrated HubSpot-Salesforce and launched demand generation and field marketing campaigns across six European markets for accelerated pipeline development. (nLighten)

Manifesto

In Japan, there is an art form called Kintsugi.

When pottery breaks, they repair it with gold. The cracks do not disappear. They become the most beautiful, most powerful part of the whole. The cracks in your marketing, a stuck pipeline, unclear positioning, a team without direction, are where the gold gets in. These are the cracks. I don’t hide them. I work with them. I turn them into gold. That is how I see marketing.

I do this because of people.

Not because of campaigns or strategies. Those are the tools. The real reason I get out of bed every morning is the people. The moment when someone’s eyes light up. When a team moves forward together on something they believed in. When a client trusts you, really trusts you, and you show up and deliver.

After 20+ years in B2B tech marketing, from large corporate companies to fast-growing scale-ups, from Benelux to global, I know what it takes to build marketing that actually moves. The companies that win do not wait for perfect. They move. They build momentum as they go.

That is what I bring. Strategy at the highest level: positioning, go-to-market, customer advocacy, demand generation. And full execution. I stay in it. I keep my promise. Every single time.

 

This is what gets me out of bed:

  • When a customer advocacy program turns installers into real brand ambassadors.
  • When a global campaign across 20 countries drives a 45–70% sales increase.
  • When a scale-up’s pipeline finally starts to flow.
  • When the CEO says: “This is exactly what we needed.”
  • When Sales says: “Keep doing what you are doing.”
  • When a young team member who had no direction finally blooms.

 

I still have connections with clients from years ago. That tells me everything about how I work.

 

I believe:

  • Marketing without action is just noise.
  • Strategy without implementation is wasted budget.
  • A promise made is a promise kept. No exceptions.
  • The best results come when people are genuinely enthusiastic.
  • Every crack in the journey holds a breakthrough.

 

So let’s find the gold.

No excuses. Just results.

Ready to stop waiting and start moving?

Let’s talk about what we can build together.

E-mail: [email protected]
Call: +31 6 34365664









    Frankfurt
    CLE dinner 2
    CLE dinner
    NL-ix
    Ia Via Vin 2

    Connection with the team

    Over de past 20+ years I’ve worked with many teams on strategic marketing and execution. What I always like is how I become part of the team, how a real connection is made and how that leads to the best results.

    In Japan, broken pottery is repaired with gold.​

    In Japan, broken pottery is repaired with gold.
    The cracks don’t disappear. They become the most beautiful part. The same is true for your marketing. I don’t hide the cracks. I work with them.

    I turn them into gold.